7-8th July 2008, Holiday Inn, London Kensington Forum
| Developing New Models Of Content Delivery Online & Innovative Strategies For Effectively Tackling Copyright Infringement |
| 08.30 |
Refreshments and Registration |
| 09.00 |
Chairman’s Opening Remarks |
Nicholas Lansman, Secretary General, ISPA UK
The chair will introduce the event, giving an update on the background to the topic and clarifying the key issues for discussion.
OPENING KEYNOTE PANEL
| 09.05 |
Who Is Responsible For Protecting Copyright Online? |
- Presenting the ISPs’ perspectives over content distribution and rights protection
- Copyright protection - should ISPs really have access to data that gives them the ability to look at what consumers are doing on the internet?
- Will ISP’s be viewed as mere conduits in the future?
- Collaborating with rights holders to deliver a self regulatory conclusion on copyright infringement and unlawful downloading that delivers for everyone, including customers
- Capitalising on the future of the internet through devising new business models on content revenue sharing
- Examining the current legislative remedies available to rights holders to see what is already available – why aren’t they following those remedies?
- Combating piracy through awareness campaigns and maximising the use of existing remedies – both legal and technique based
- Presenting the key rights holder perspectives
- Outlining the case in favour of regulation - ensuring that there are strong legal remedies in place to stamp out copyright infringement, piracy and illegal downloading
- If legislation moves in favour of what rights holders want – what are the terms? What are the paths in this area?
- Working with the European Commission and national governments to implement new revenue protection measures
- Pushing the introduction of new technologies, including filtering and DRM
Geoff Taylor, Chief Executive, BPI
James Blessing, COO, Entanet
Nicholas Lansman, Secretary General, ISPA UK
Michael Bryan-Brown, Senior Corporate Counsel & Director Regulation, Liberty Global
Francisco Mingorance, Director of Public Policy Europe, Business Software Alliance
| 10.00 |
Facilitated Audience Q&A |
AN UPDATE ON THE LATEST REGULATORY & MARKET DEVELOPMENTS
WHAT RULES MIGHT BE APPLIED?
|
EUROPEAN COMMISSION REGULATORY PANEL
| 10.30 |
The Latest View From The European Commission On Tackling Copyright Infringement On The Internet - Including The Swedish Decision Not to Move Forward With The Proposal To Disconnect Users |
- Understanding the latest proposals behind EU legislation & difficulties of regulating content online
- Views on whether the French proposal fits into the framework of the eCommerce and copyright directives and whether it could become European Community law
- Overcoming copyright issues
- Online licensing
- Drawing lessons from Sweden’s decision not to legislate
- ISPs and digital content delivery outside Europe and America: emerging trends from different jurisdictions
Thomas Myrup, EU Internet Policy Director, Microsoft
Stefan Johansson, Deputy Director, Ministry of Justice, Division for Intellectual Property and Transport Law, Sweden
Richard Owens, Director, Copyright E-Commerce, Technology & Management Division, WIPO
| 11.00 |
Coffee and Refreshments |
ANALYSING THE IMPLICATIONS OF UK GOVERNMENT PROPOSALS
| 11.30 |
Gaining Clarity On How The UK Government Is Planning To Tackle Unlawful Downloading & Piracy In The Absence Of Self-Regulation |
- Promoting better public awareness of legal actions against copyright infringement
- Reviewing problems with the current self regulatory model
- Overcoming the foreseeable challenges that the government can see with its plans
| 11.50 |
Questions and Answers |
| 11.55 |
The Olivennes Agreement: Implications For Rights Holders and ISPs |
- Understanding exactly what the French Olivennes Agreement means
- The pedagogical approach : warnings and disconnection
Olivier Henrard, Legal Advisor to the Minister of Culture and Communication, French Government – on the Olivennes Agreement
| 12.15 |
Questions & Answers |
| 12.20 |
Lunch in the Exhibition Area |
Afternoon session to be chaired by Dave Simpson, Head of Broadband Regulatory Policy, BSkyB
SOLUTIONS SUPPORTING SELF-REGULATION
1. MAXIMISING THE SUCCESS RATE OF EXISTING REMEDIES FOR COMBATING COPYRIGHT INFRINGEMENT AND UNLAWFUL ACTIVITY
|
MAXIMISING THE EFFECTIVENESS LEGAL REMEDIES AVAILABLE NOW
| 13.50 |
Defending Existing Legislative Remedies Available |
- The history of ISP protection: why it's there, why it's important
- What do we lose in criminalising our consumer base?
- Legislative and bi-lateral agreements: short term solutions with long-term consequences?
- Alternative commercial arrangements, based on demand rather than denial
Danny O’Brien, International Outreach Coordinator, Electronic Frontier Foundation
| 14.10 |
Questions & Answers |
CASE STUDY
| 14.15 |
Finding An Equilibrium Between The Rights Of ISPs, Rights Holders And The Consumer |
- What role are the ISPs playing in this area
- How is it handled across different EU Member States
- Who are the people infringing on the rights using peer to peer networks
- Role of Austrian ISPs in regard to copyright infringement
Kurt Einzinger, President, EuroISPA
| 14.35 |
Questions & Answers |
SOLUTIONS SUPPORTING SELF-REGULATION
2. EXAMINING NEW BUSINESS MODELS & BI-LATERAL COMMERCIAL AGREEMENTS FOR LEGITIMISING CONTENT
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GENERATING SUCCESSFUL PARTNERSHIPS THAT SECURELY MANAGE CONTENT
| 14.40 |
Examining Innovative Approaches For New Business Models & Bi-Lateral Commercial Agreements |
- Analysing the success rate of different business and revenue sharing models- what’s working, what isn’t?
- Pricing
- Content bundling
- Pay as you go
- Ad funded models
- What’s the take up? How many consumers are signing up to these services
- Enforcing the protection of copyright
- Agreeing on win/win pricing structures
- Reconciling the service with the consumer so they understand they are getting a reasonable amount of content for their money
Juhani Kivikangas, VP Content, Teliasonera
Steve Purdham, CEO, We7
| 15.10 |
Questions & Answers |
| 15.20 |
Afternoon Refreshments Served In The Exhibition Area |
MUSIC INDUSTRY CASE STUDY
| 15.50 |
Analysing The Latest Music Industry Business Models – What Is Consumer Take Up, And How Effective Are The Content Protection Measures? |
- Commercial partnership opportunities between content owners and ISPs that enable bundling of content with broadband access
- Assessing the optimum pricing models
- Pricing bundles and subscription models to attract consumers
- Bundling supplemental material including content not usually available in the peer-to-peer channels
- Managing legal issues of copyright infringement content – what are the new measures to protect content?
- Keeping control over unauthorised redistribution of content online
- Assessing the impact of bundled music services on customer acquisition and retention
Paul Hitchman, CEO, Playlouder
| 16.15 |
Questions & Answers |
| 16.20 |
Exploring New Commercial Models For Legitimate Video Content |
- Working with content delivery networks to make the streams secure
- Collaboration between broadcasters, ISPs and content providers to enable access to content on the system
- Current solutions to piracy and guarding secure networks
- Understanding the relationship between video on demand (VOD), the theatrical window and dvds
- Analysing the best economic model for windows distribution– is the size of the current VOD market substantial enough to have a significant impact on other media
Erik Huggers, Group Controller, Future Media and Technology, BBC
Mike Morrison, Commercial Director, ESPN
| 16.50 |
Questions & Answers |
ADOPTING AN ADVERTISING FUNDED MODEL OF REVENUE GENERATION
| 17.00 |
Advertising Supported Content Distribution |
- What will the consumer experience be
- Business obligations for participating P2P client
- Opportunities for service-and-support companies
- Requirements for rights holders and financial models for how advertisers should pay
- Breaking down revenues to ensure they are shared fairly between distributors and content owners
- What are the key ingredients for success with an advertising-supported content business?
Ventura Barba, General Manager Music, Yahoo! Music Europe and Canada
Dominic Houston, Head of Labels, Last.fm
| 17.30 |
Questions & Answers |
| 17.40 |
Chair’s Closing Remarks & Close Of Day One |
| 17.50 |
Networking Cocktail Reception for Speakers and Delegates |
 Top
| 08.30 |
Refreshments and Registration |
| 09.00 |
Chairman’s Opening Remarks |
Feargal Sharkey, Chief Executive, British Music Rights
OPENING KEYNOTE PANEL
| 09.15 |
Consumers and Content Online |
- Understanding the types of content consumers want
- What can we offer and at what price
- Consumer understanding and attitudes to copyright law
Jill Johnstone, Director of Policy, National Consumer Council
Annie Mullins, Global Head of Content Standards, Vodafone
Christopher Moser, Vice President, Digital Sales and Marketing, SonyBMG
| 10.00 |
Questions & Answers |
| 10.15 |
Coffee and Refreshments |
| Examining Different Options For Regulation Implementation |
| 10.45 |
Reaching An Agreed Self-Regulatory Model That Suits ISPs, Rights Holders & The End User |
- Defining final termination – could customers, for instance, simply sign up with another ISP
- Who is going to indemnify against any damages if the notification from the rights holder turns out to be a mistake or account for any liabilities?
- How easily can ISPs shut down content and selectively switch off sites?
- Determining who should carry the cost of implementing systems and processes - does it differ for regulation or a voluntary agreement?
- Assessing the right, obligation and possibility of providers to monitor data
Dave Simpson, Head of Broadband Regulatory Policy, BSkyB
Simon Persoff, Director of Regulatory Affairs, Orange - France Telecom
Trevor Albery, Vice-President, EMEA Anti-Piracy Operations, Warner Bros. Entertainment Group, Europe
David Evans, Senior Data Protection Practice Manager, Information Commissioner's Office
| 11.30 |
Questions & Answers |
AFA CASE STUDY
| 11.45 |
The Implications Of The “3 Strikes And You Are Out” Approach – How Might This Work In Practice? |
Daniel Fava, President, AFA and Chief Business Officer, Telecom Italia, France
| 12.05 |
Questions & Answers |
| 12.10 |
Lunch and Refreshments served in the Exhibition Area |
| FILTERING & DRM TECHNOLOGY SOLUTIONS: GAINING A REALISTIC UNDERSTANDING OF WHAT’S TECHNICALLY FEASIBLE AND HOW MUCH EACH OPTION WOULD COST |
OVERVIEW OF THE LATEST TECHNOLOGY ADVANCES
| 13.30 |
Clarifying The Technical & Legal Complications Associated With Filtering Technologies |
- Evaluating the full range of technologies, including several vendor presentations on the latest innovations
- Who is feeding the filters? Who is paying for the cost?
- Is it the host provider has to pay the content provider or the copyrighter actually?
- Determining between an illegal and a legal download – how feasible is filtering really as a proofing technology?
- Analysing the latest technology and changes on the market
Malcolm Hutty, Head of Public Affairs, London Internet Exchange
| 14.00 |
Questions & Answers |
FILTERING TECHNOLOGY
| 14.15 |
Examining The Latest Advances In Filtering Technologies |
- Filtering measures and net neutrality
- Filtering measure and the non monitoring obligations
- Legal implications: freedom of expression, privacy, consumer protection
- National cases and jurisprudence
Innocenzo Genna, Representative, Digital Media Italia
| 14.45 |
Questions & Answers |
| 15.00 |
Coffee and Refreshments served in the Exhibition Area |
DRM PANEL
| 15.30 |
Examining Which Professional Model Of DRM Works |
- Technical decryption methods
- Evaluating the impacts of digital watermarking as a DRM substitute
- What are the terms for access to content and licensing on a geographical basis
- Tackling the circumvention of geoblocking by users logging on to a “virtual private network”
- Overcoming loopholes in bypassing country-specific websites
- Developing strategies to make the consumer more preferable to such technologies
- Other options?
Facilitated by Ted Shapiro, Deputy Managing Director, Vice President and General Counsel – Europe, Motion Picture Association
| 16.00 |
Questions & Answers |
CLOSING PANEL
| 16.15 |
Options For Recovering The Operational Costs Of Managing Copyright Infringements From Rights Holders & Content Owners |
- Evaluating opportunities for external or regulatory bodies to cover part of the cost involved in retrieving data
- Abiding by any request to intercept and managing different methods of data interception, storage and access by each ISP
- Should ISPs be expected to hold data long enough to determine who the infringer is
- Looking at ways to make the investigations better to reduce costs from storage, staff time, new management processes, setup and running costs, as well as data retention, processing, hand-over, billing, regulatory compliance
- Overcoming problems of opening up powers to more people and increasing risks of data misuse and different data laws with access to communications data
- Managing proportionality and resourcing of time and law enforcing investigations
Mark Gracey, Content Regulation Manager, Thus
Charles Miller, Secretary to Data Communications Group, Home Office, UK
| 16.45 |
Questions & Answers |
| 17.00 |
Chairman’s Closing Remarks and End of ISP Future Content Models & Enforcement Strategies 2008 |
Top
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| Feargal Sharkey, Chief Executive of British Music Rights, has recently joined the ISP Content Regulation Summit . . More |
Simon Persoff, Director of Regulatory Affairs, Orange - France Telecom
Dave Simpson, Head of Broadband Regulatory Policy, BSkyB
Juhani Kivikangas, VP Content, Teliasonera
Nicholas Lansman, Secretary General, ISPA UK
Daniel Fava, President, AFA and Chief Business Officer, Telecom Italia, France
Geoff Taylor, Chief Executive, BPI
Feargal Sharkey, Chief Executive, British Music Rights
Trevor Albery, Vice-President, EMEA Anti-Piracy Operations, Warner Bros. Entertainment Group, Europe
Paul Hitchman, CEO, Playlouder MSP
James Blessing, COO, Entanet
Thomas Myrup Kristensen, EU Internet Policy Director, Microsoft
Annie Mullins, Global Head of Content Standards, Vodafone
Olivier Henrard, Legal Advisor, Olivennes Agreement, Ministry of Culture and Communication, France
Kurt Einzinger, President, EuroISPA
Stefan Johansson, Deputy Director, Ministry of Justice, Division for Intellectual Property and Transport Law, Sweden
Ventura Barba, General Manager Music, Yahoo! Music Europe and Canada
Charles Miller, Secretary to Data Communications Group, Home Office, UK
Mark Gracey, Content Regulation Manager, Thus
Dominic Houston, Head of Labels, Last.fm
Christopher Moser, Vice President, Digital Sales and Marketing, SonyBMG
Jill Johnstone, Director of Policy, National Consumer Council
Richard Owens, Director, Copyright E-Commerce, Technology & Management Division, WIPO
Danny O’Brien,
International Outreach Coordinator, Electronic Frontier Foundation
Malcolm Hutty, Head of Public Affairs, London Internet Exchange
Innocenzo Genna, Representative, Digital Media Italia
Ted Shapiro, Deputy Managing Director, Vice President & General Counsel, Motion Picture Association (Brussels)
Michael Bryan-Brown, Senior Corporate Counsel & Director Regulation, Liberty Global
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